888 and Microgaming Poker venture
What interesting times we live in. This morning it has been announced that 888 have signed a deal with Microgaming to launch a joint venture for the Internet Poker market in France. This is a significant deal as it marks the first time that we know of for Microgaming to be working alongside another software provider.
Microgaming are the premier suppliers of online casino software and have some of the biggest Casino brands as licencees on their software. These brands include All Slots Casino and 7 Sultans Casino whilst 888 have a range of products.
The announcement this morning that the two gambling giants are co operating in the French poker market promises to be a good thing for French Poker players.
The CEO of 888 had the following to say re this agreement “This deal marks a turning point in the industry with big networks collaborating in newly regulated markets to create a shared pool of liquidity, benefiting customers and assisting in rapidly generating large poker networks in each market.
Once we have obtained the required licence and the French market is operational this represents a strategic opportunity for us. It provides us with the ideal platform to secure a meaningful market share in France which is set to become one of the key poker markets in Europe. This is an important step in the development of the industry, and marks the start of European regulated companies collaborating in the poker field to increase their competitiveness”
The Internetpoker.co.uk team think that this move will prove to be interesting as it will offer a network with a decent amount of liquidity and will present a serious rival poker solution to the current products that exist in France.
Written for Internet Poker by Greg.
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